Tuesday, 12 February 2013

QR codes and Signs

 QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode. These two examples below show the QR square in the bottom right corner.
It comes to us from Japan where they are very common.  I am seeing a lot of them - on pamphlets, council material, hotel doors, executive staff and councillors cards - and we expect to see more and more.

The optical machine-readable labels are attached to items that record information related to the item. The QR Code system has become popular because of its fast readability and connectivity.

You download the APP and then scan the square (or barcode) wherever you see it and it takes you straight to a website which has much more detail and information about the business or art project or councillor or Event or hotel or movie trailer or.........
 
Councils will be putting them on their signs around their cities before long.  Scan the bar code and it will take you to a site that will outline the history of the park, an aerial shot of where you are, what else is in the park, what you are and are not allowed to do in the park etc. etc.  It's endless and it could mean much less information is required on a sign, plus much more information is provided for the resident, tourist or passer by.
Scott Burns, from CEO & Co-Founder, GovDelivery: "Mobile is a trend that is affecting everyone. One day soon with QR code type of systems you will be able to swipe your phone over a wand and sign up for alerts and emails at parks for example. I am most interested to see how we are able to tie geographic information to smart phone. So if you are headed to a park you can see the updated parks information on your phone".

4 comments:

  1. Yes often thought QR would be good for access to multi-lingual interpretaion of signs/ displays (or just the extra heritage/history/ biology info you cant fit on the sign) eg. around NLMUT, even at rock platforms which attract different cultures to (illegally) harvest or (unsafely) rock fish. Our laregly homogenous culture on northern beaches means we don't provide multi-lingual messages that many other councils do routinely, but the QR code is a great way to provide this in suitable sites.
    Fiona

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    1. very true Fiona, good point, as always
      Soph

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  2. Wow what a great way to communicate information on anything and everything , technolgy what will they think of next

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  3. I heard about these a couple of years back now - but have never seen them Soph. I wonder where they are in Aus?
    Kelly

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